Make your SMS and Email campaigns, personal, captivating, and targeted to each of your customers, and you will see return-on-investment.
The distinction between direct and database targeted communication marketing stems primarily from the attention paid to the analysis of data. Targeted Communication emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
The database is usually name, address, and transaction history
The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from our preferred partner network, which has captured that information from its customers. Typical sources of compiled lists are
» Charity donation forms
» Application forms for any free product or contest
» Product warranty cards
» Subscription forms
» Credit application forms.
Communications generated by database marketing
The communications generated by database marketing may be described as spam or junk Mail, if it is unwanted by the addressee. Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail or SMS to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.
Although organizations of any size can employ database marketing, it is particularly well-suited to companies with large numbers of customers. This is because a large population provides greater opportunity to find segments of customers or prospects that can be communicated with in a customized manner. As a result, database marketing has flourished in sectors, such as
» Financial services
Targeted sectors have the ability to generate significant data
The above mentioned sectors have the ability to generate significant amounts of transaction data for millions of customers. Targeted communications can be divided logically between two fundamental groups:
» Existing customers
» Prospective customers.
Consumer data- For marketing to existing customers
In general, database marketers seek to have as much data available about customers and prospects as possible.
For marketing to existing customers, more sophisticated marketers often build elaborate databases of customer information. These may include a variety of data, including name and address, history of shopping and purchases, demographics, and the history of past communications to and from customers.
Consumer data- For marketing to prospective customers
Marketing to prospective customers relies extensively on third-party sources of data. In most developed countries, there are a number of providers of such data. Such data is usually restricted to name, address, and telephone, along with demographics, some supplied by consumers, and others inferred by the data compiler. Companies may also acquire prospect data directly through the use of sweepstakes, contests, on-line registrations, and other lead generation activities.
Targeted Communication: Right Message - Right Audience - Right Medium - Right Time
INSTANT SMS GATEWAY is our web-based application that lets you send & recieve SMS messages
to & from your
customers, members or anyone else direct from your secure web login.
You can upload 100,000 contacts per minute & message contacts individually or in groups, anywhere, anytime
no matter where your contacts are across the globe.
There is no limit to the size of your group. Especially useful for brands and
businesses who need to send &
recieve targeted communication in a timely manner both in Singapore and across the globe @ speeds of up to 480,000 SMS per hour.